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Seventh International Network Conference (INC 2008)

Seventh International Network Conference (INC 2008)
Plymouth, UK, July 8-10, 2008
ISBN: 978-1-84102-188-1

Title: The MeAggregator: Personal Aggregation and the Life-Long Tail of the Web
Author(s): Michael Evans, Shirley Williams, Patrick Parslow, Robert Ashton, Karsten Øster Lundqvist, Edwin Porter-Daniels
Reference: pp235-244
Keywords: Aggregation, Web 2.0, Long Tail, LifeLong Tail, ePortfolio, eLearning
Abstract: Content aggregation on the Web is now big business, with major sites such as YouTube, Flickr and Facebook aggregating billions of videos, images, and words from millions of users. Such sites exploit the Web 2.0 concept of the Long Tail in order to grow large, generate revenue, and gain competitive advantage through network effects. In this paper, we present a review of content aggregation, and introduce the MeAggregator, a Personal Aggregator we are developing that enables the aggregation and republishing of an individual’s content across the Web. Initially designed for creating ePortfolios and other academic content, we show how the MeAggregator and other Personal Aggregators have the potential to transform the business of content aggregation by leveraging what we call the LifeLong Tail of a user’s content.
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