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Ninth International Network Conference (INC 2012)

Ninth International Network Conference (INC 2012)
Port Elizabeth, South Africa, July 11-12, 2012
ISBN: 978-1-84102-315-1

Title: Using complex adaptive systems and technology to analyse the strength of processes and cultural indicators: A Method to Improve Sustained Competitive Advantage
Author(s): Estelle Ehmann, Nigel Houlden, Vic Grout
Reference: pp139-147
Keywords: Resource based view, change readiness, competitive advantage, knowledge transfer, ant colony optimisation, self-organisation.
Abstract: This paper generalises and strengthens the investigation of capturing intangible data for the benefit of organisations encouraging learning environments and self-organisation practices. It suggests current technological and algorithmic analysis may aid an organisations' quest for sustained competitive advantage through the identification of previously unobservable data including cultural nuances. However, the implementation of such an approach presents challenges of which we summarise in our conclusion.
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