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Dr Hanna Shauchenka PhD

CSCAN Network Research Student

Brief biographical information

anna10ru@yahoo.com

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Marketing of virtual Universities (Atlantis University) – Application of Quantitative Analysis

The given work assumes creation of new approaches and instruments (algorithms), allowing to make work of marketing department more effectively and handy.


Efforts will be focused on a detailed development of parameter structure describing the educational services. Furthermore, significant focus will be given to how to adapt the methods of Kansei Engineering and Personal Construct Psychology approach to this research and to improve data collection methodology.

These steps will provide a mathematically connection between the mental structures defining the perceived value of educational services and instrumental tools supporting the decision making process in the area of educational marketing. Formal mathematical approaches for educational marketing will be utilized, enabling appropriate software tools to be designed and developed to simplify the decision making procedure for marketing departments of higher education institutions.

Dr Hanna Shauchenka

Director of studies: Prof. Dr Udo Bleimann
Other supervisors: Prof. Dr Matthias Knoll, Prof. Nathan L Clarke

Conference papers

Service Quality Assessment in Distance Learning
Shauchenka H, Bleimann U, Knoll M, Clarke NL
Proceedings of the Eighth International Network Conference (INC 2010), Heidelberg, Germany, 8-10 July, ISBN: 978-1-84102-259-8, pp269-277, 2010
Can be ordered on-line.
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Creation of logic-linguistic structure defining the educational services of Atlantis University
Shauchenka H, Bleimann U, Knoll M, Clarke NL
Plymouth e-Learning Conference 2009, Plymouth, UK, 23-24 April, 2009
Abstract only publication.
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2 Conference papers

Internal publications

Customer Satisfaction Monitoring System in Higher Education
Shauchenka H, Bleimann U, Knoll M, Clarke NL
Proceedings of the Fifth Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2009), Darmstadt, Germany, ISBN: 978-1-84102-236-9, pp45-55, 2009
Can be ordered on-line.
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Quantitative Analysis of Educational Services for Innovative Marketing in Higher Education
Shauchenka H, Bleimann U, Knoll M, Clarke NL
Proceedings of the Fourth Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2008), Wrexham, UK, ISBN: 978-1-84102-196-6, pp35-45, 2008
Can be ordered on-line.
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2 Internal publications

4 publication(s) - all categories.