Dr Hanna Shauchenka PhD
CSCAN Network Research Student
Brief biographical firstname.lastname@example.org
Marketing of virtual Universities (Atlantis University) – Application of Quantitative Analysis
The given work assumes creation of new approaches and instruments (algorithms), allowing to make work of marketing department more effectively and handy.Dr Hanna Shauchenka
Efforts will be focused on a detailed development of parameter structure describing the educational services. Furthermore, significant focus will be given to how to adapt the methods of Kansei Engineering and Personal Construct Psychology approach to this research and to improve data collection methodology.
These steps will provide a mathematically connection between the mental structures defining the perceived value of educational services and instrumental tools supporting the decision making process in the area of educational marketing. Formal mathematical approaches for educational marketing will be utilized, enabling appropriate software tools to be designed and developed to simplify the decision making procedure for marketing departments of higher education institutions.
Director of studies: Prof. Dr Udo Bleimann
Other supervisors: Prof. Dr Matthias Knoll, Prof. Nathan L Clarke
Service Quality Assessment in Distance Learning
Creation of logic-linguistic structure defining the educational services of Atlantis University
2 Conference papers
Customer Satisfaction Monitoring System in Higher Education
Quantitative Analysis of Educational Services for Innovative Marketing in Higher Education
2 Internal publications
4 publication(s) - all categories.